About
Wallet pass SaaS with a private launch via webinar. SendPush.io hit $135k revenue in under a week. No paid ads — just a focused launch and a product people wanted.
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Build Timeline
Identified the gap: wallet passes are everywhere, tools are terrible
Apple and Google Wallet passes are on millions of phones — loyalty cards, event tickets, coupons, membership cards. But the tools businesses use to create and send them are clunky, expensive, or built for enterprises. SendPush is the simple version anyone can use.
Chose webinars over Product Hunt — deliberate, not accidental
Decided early that the best distribution for a B2B tool wasn't a public launch on a consumer-facing platform. The buyers are business owners, not tech enthusiasts. Targeted webinars put the product in front of exactly the right people with the highest purchase intent.
Built the demo first — the webinar needed a working product to show
Spent two weeks building a polished demo specifically designed for the webinar format. Not a prototype — a working product with real use cases walked through live. If someone asked "can it do X," the answer needed to be yes and demonstrable in real time.
$135k revenue in under 7 days from a private launch
Ran the webinar series to a targeted list of businesses. $135,000 in revenue before the end of the week. Zero public ads, zero Product Hunt, zero press. Just the right room, the right product, and the right timing.
The best launch strategy matches your buyer, not your ego
Every founder wants the viral Product Hunt moment. But your buyers might not be on Product Hunt. Know where your customer actually makes purchase decisions and show up there instead. For B2B, a room of 50 qualified prospects beats 50,000 pageviews from people who'll never buy.